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Google Adwords

Sobre o curso

 

O curso é indicado para Empreendedores e Empresários que querem gerenciar suas próprias campanhas ou necessitam compreender o funcionamento do Google Adwords.

Estudantes de Marketing, Publicidade e Administração que querem aprender a criar e gerenciar campanhas no Google Adwords.

Profissionais das áreas de marketing que buscam atualização ou entrar na área de gestão de links patrocinados.

 

Professor

 

Eliézer de Oliveira é formado em Administração pela FAE. Atua na área de marketing online há mais de 10 anos, onde já gerenciou projetos de e-commerce como da Sépha Perfumaria, Prata Rara e Dumont Online. Há 6 anos é responsável por projetos de Google Adwords, Facebooks Ads e E-commerce na Projetual, onde obteve a certificação do Google. Já atendeu clientes como Versátil Andaimes, Baggio Imóveis, Futurecom, Cini Bebidas e Softblue.


Conteúdo Programático

Fundamentos do Google Adwords
• Como funciona o Google Adwords
• Tipos de Campanha e conceitos básicos sobre elas
Planejamento de Campanhas
• Como planejar uma campanha
• Como estimar investimento e custo por clique
• Escolhendo as Palavras-Chaves Corretas
Como criar e configurar uma conta
• Criação de conta no Google Adwords
• Primeiras configurações
• Configuração de faturamento
• Como configurar um registro de conversão
Remarketing de Pesquisa

Google Adwords Editor
Rede de Pesquisa
• Como Estruturar uma Campanha
• Grupos de Anúncios
• Palavras Chaves
• Palavras Chaves Negativas
• Anúncios
• A importância da página de destino
• Como otimizar uma campanha
• Extensões de Anúncio
Métricas Essenciais do Adwords
• Principais métricas a serem analisadas
• Integração com o Google Analytics
Profissional de Google Adwords
• Agrupar contas em uma MCC (Minha Central de Clientes)
• Google Partners

Inscrições abertas!
Google Adwords
Curso com Certificado
A confirmar*
18h30 às 22h30 com Coffee Break
12h de duração
*Data sujeita ao fechamento de turma.
Agência Projetual - ver no mapa
R$ 420,00por pessoa
VAGAS LIMITADAS!

Parcele em 3x sem juros no PagSeguro ou à vista no boleto com 10% de desconto

10% de desconto para ex alunos

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Segundo o portal IPNews, estabelecimentos que oferecem Wi-Fi grátis tem conseguido fidelizar clientes e elevar os lucros. Prova disto seriam os 66 contratos ativos, só com shopping centers, da @linktel (operadora de soluções em telecom).
#aprendacomquemfaz #dados #internet #online #marketingdigital #wifi #wififree #fidelização
#Repost @agenciaprojetual
・・・
Casa cheia de novo! Prestígio total do @sebraepr no segundo dia de Rodada de Negócios. Nossa participação novamente foi apresentar o Marketing Digital a empresários participantes de programas do #Sebrae.
#marketingdigital #paraempresas #aprendacomquemfaz
Nossa Diretora acaba de participar dos Pitches de Inovação da Rodada de Negócios do @sebraepr. Coube a ela apresentar aos empresários o tema Marketing Digital.
Amanhã tem mais! 🙏🏻
#marketingdigital #novasmidias #inovacao #online #paraempresas #encontrodenegocios #marketing #aprendacomquemfaz #projetual
É amanhã! 🙏🏻
Terça dia 17 e quarta dia 18/10 participaremos dos Pitches sobre Inovação dentro da Rodada de Negócios promovida pelo @sebraepr. Nossa Diretora falará para empresários inscritos a respeito da importância das Novas Mídias.
#novasmidias #rodadadenegocios #sebrae #sebraepr #aprendacomquemfaz #palestra #novasmidias #socialmedia #marketingdigital
Sua empresa também pode tirar proveito dessa onda! Confira nossas dicas para melhorar os resultados das Stories da sua empresa aqui —> bit.ly/DicaStory
#stories #dicas #instagram #aprendacomquemfaz #projetualtraining #consultoria #marketingdigital
Tire proveito das ações da Concorrência!
🆕Vídeo novo no canal, inscreva-se agora: YouTube.com/projetualcomunicacao
#novovideo #canal #aprendacomquemfaz #projetualtraining #marketing #marketingdigital