Projetual Training

← Voltar para Cursos

Social Media – O que você precisa saber para se dar bem

O Curso ‘Social Media – o que você precisa para se dar bem na área‘ é direcionado a estudantes (de Publicidade e Propaganda, Comunicação Institucional, Relações Públicas, Jornalismo e outros), e a profissionais de outras áreas que estejam estudando para trabalhar como Gestores de Mídias Sociais. O curso esclarece o que o mercado procura em um profissional de Social Media e dá dicas práticas para o interessado se destacar no mercado. A instrutora Milena Mancini traz de forma direta e objetiva qual a visão dos Contratantes quanto a bons profissionais da área.

PROFESSORA

Milena Mancini é designer formada pela UTFPR e especialista em Marketing. Ministra Clínicas Tecnológicas e Workshops sobre Serviços Online para empresários no Sebrae/PR. Há 13 anos dirige a Projetual, agência de comunicação integrada que fundou em maio de 2003. Presta consultoria em Planejamentos de Marketing Digital e Presença Online para pequenas e médias empresas. Entre os clientes de marketing digital da agência já estiveram Racco Cosméticos, Cini Bebidas, Baggio Imóveis, Hospital N Sra das Graças, entre outros.


Conteúdo Programático

1. Marketing de Conteúdo
• Apresentação de tendências

• Fundamentos de Inbound Marketing

2. Atributos de diferenciação

• A visão comercial na redação

• Requisitos imprescindíveis

• Bônus

3. Dicas Gerais

• Como ter insights de conteúdo

• Banco de Pautas

• Bancos de Imagens

• Ferramentas auxiliares

4. Auxílio Profissional

• Momento para esclarecer dúvidas

Inscrições abertas!
Social Media – O que você precisa saber para se dar bem
Curso com Certificado
A confirmar*
A confirmar com Coffee Break
4h de duração
*Data sujeita ao fechamento de turma.
Agência Projetual - ver no mapa
R$ 150,00por pessoa
VAGAS LIMITADAS!
string(15318) "{"pagination": {"next_max_id": "1623553246533457420_4485100233", "next_url": "https://api.instagram.com/v1/users/4485100233/media/recent?access_token=4485100233.1677ed0.e6a5c8f373de4185b48d57a24596e914\u0026count=6\u0026max_id=1623553246533457420_4485100233"}, "data": [{"id": "1628534483634547746_4485100233", "user": {"id": "4485100233", "full_name": "ProjetualTraining", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/16124252_1376762709057636_1821371303815282688_a.jpg", "username": "projetualtraining"}, "images": {"thumbnail": {"width": 150, "height": 150, "url": "https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/22638705_394670160953642_6916065775233007616_n.jpg"}, "low_resolution": {"width": 320, "height": 320, "url": "https://scontent.cdninstagram.com/t51.2885-15/s320x320/e35/22638705_394670160953642_6916065775233007616_n.jpg"}, "standard_resolution": {"width": 640, "height": 640, "url": "https://scontent.cdninstagram.com/t51.2885-15/s640x640/sh0.08/e35/22638705_394670160953642_6916065775233007616_n.jpg"}}, "created_time": "1508356460", "caption": {"id": "17904837865015681", "text": "Segundo o portal IPNews, estabelecimentos que oferecem Wi-Fi gr\u00e1tis tem conseguido fidelizar clientes e elevar os lucros. Prova disto seriam os 66 contratos ativos, s\u00f3 com shopping centers, da @linktel (operadora de solu\u00e7\u00f5es em telecom).\n#aprendacomquemfaz #dados #internet #online #marketingdigital #wifi #wififree #fideliza\u00e7\u00e3o", "created_time": "1508356460", "from": {"id": "4485100233", "full_name": "ProjetualTraining", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/16124252_1376762709057636_1821371303815282688_a.jpg", "username": "projetualtraining"}}, "user_has_liked": false, "likes": {"count": 7}, "tags": ["fideliza\u00e7\u00e3o", "internet", "wifi", "dados", "wififree", "online", "marketingdigital", "aprendacomquemfaz"], "filter": "Normal", "comments": {"count": 0}, "type": "image", "link": "https://www.instagram.com/p/BaZt3wJguwi/", "location": {"latitude": -25.44642, "longitude": -49.29017, "name": "Projetual Training", "id": 406850096316970}, "attribution": null, "users_in_photo": []}, {"id": "1628391608175071540_4485100233", "user": {"id": "4485100233", "full_name": "ProjetualTraining", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/16124252_1376762709057636_1821371303815282688_a.jpg", "username": "projetualtraining"}, "images": {"thumbnail": {"width": 150, "height": 150, "url": "https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/c112.0.855.855/22500443_311595659316231_6617998815871893504_n.jpg"}, "low_resolution": {"width": 320, "height": 253, "url": "https://scontent.cdninstagram.com/t51.2885-15/s320x320/e35/22500443_311595659316231_6617998815871893504_n.jpg"}, "standard_resolution": {"width": 640, "height": 506, "url": "https://scontent.cdninstagram.com/t51.2885-15/s640x640/sh0.08/e35/22500443_311595659316231_6617998815871893504_n.jpg"}}, "created_time": "1508339428", "caption": {"id": "17877629308155676", "text": "#Repost @agenciaprojetual\n\u30fb\u30fb\u30fb\nCasa cheia de novo! Prest\u00edgio total do @sebraepr no segundo dia de Rodada de Neg\u00f3cios. Nossa participa\u00e7\u00e3o novamente foi apresentar o Marketing Digital a empres\u00e1rios participantes de programas do #Sebrae.\n#marketingdigital #paraempresas #aprendacomquemfaz", "created_time": "1508339428", "from": {"id": "4485100233", "full_name": "ProjetualTraining", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/16124252_1376762709057636_1821371303815282688_a.jpg", "username": "projetualtraining"}}, "user_has_liked": false, "likes": {"count": 10}, "tags": ["paraempresas", "marketingdigital", "sebrae", "repost", "aprendacomquemfaz"], "filter": "Normal", "comments": {"count": 0}, "type": "image", "link": "https://www.instagram.com/p/BaZNYpAgJE0/", "location": {"latitude": -25.4562721, "longitude": -49.2581926, "name": "SEBRAE/PR", "id": 9121411}, "attribution": null, "users_in_photo": []}, {"id": "1627628299482139407_4485100233", "user": {"id": "4485100233", "full_name": "ProjetualTraining", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/16124252_1376762709057636_1821371303815282688_a.jpg", "username": "projetualtraining"}, "images": {"thumbnail": {"width": 150, "height": 150, "url": "https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/22580127_1500358046734333_4189932809919397888_n.jpg"}, "low_resolution": {"width": 320, "height": 320, "url": "https://scontent.cdninstagram.com/t51.2885-15/s320x320/e35/22580127_1500358046734333_4189932809919397888_n.jpg"}, "standard_resolution": {"width": 640, "height": 640, "url": "https://scontent.cdninstagram.com/t51.2885-15/s640x640/sh0.08/e35/22580127_1500358046734333_4189932809919397888_n.jpg"}}, "created_time": "1508248434", "caption": {"id": "17898206335065664", "text": "Nossa Diretora acaba de participar dos Pitches de Inova\u00e7\u00e3o da Rodada de Neg\u00f3cios do @sebraepr. Coube a ela apresentar aos empres\u00e1rios o tema Marketing Digital.\nAmanh\u00e3 tem mais! \ud83d\ude4f\ud83c\udffb\n#marketingdigital #novasmidias #inovacao #online #paraempresas #encontrodenegocios #marketing #aprendacomquemfaz #projetual", "created_time": "1508248434", "from": {"id": "4485100233", "full_name": "ProjetualTraining", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/16124252_1376762709057636_1821371303815282688_a.jpg", "username": "projetualtraining"}}, "user_has_liked": false, "likes": {"count": 29}, "tags": ["paraempresas", "inovacao", "encontrodenegocios", "novasmidias", "projetual", "online", "marketing", "marketingdigital", "aprendacomquemfaz"], "filter": "Normal", "comments": {"count": 2}, "type": "carousel", "link": "https://www.instagram.com/p/BaWf1CZAYsP/", "location": {"latitude": -25.4562721, "longitude": -49.2581926, "name": "SEBRAE/PR", "id": 9121411}, "attribution": null, "users_in_photo": [], "carousel_media": [{"images": {"thumbnail": {"width": 150, "height": 150, "url": "https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/22580127_1500358046734333_4189932809919397888_n.jpg"}, "low_resolution": {"width": 320, "height": 320, "url": "https://scontent.cdninstagram.com/t51.2885-15/s320x320/e35/22580127_1500358046734333_4189932809919397888_n.jpg"}, "standard_resolution": {"width": 640, "height": 640, "url": "https://scontent.cdninstagram.com/t51.2885-15/s640x640/sh0.08/e35/22580127_1500358046734333_4189932809919397888_n.jpg"}}, "users_in_photo": [], "type": "image"}, {"images": {"thumbnail": {"width": 150, "height": 150, "url": "https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/22581023_138445893464195_796068464576954368_n.jpg"}, "low_resolution": {"width": 320, "height": 320, "url": "https://scontent.cdninstagram.com/t51.2885-15/s320x320/e35/22581023_138445893464195_796068464576954368_n.jpg"}, "standard_resolution": {"width": 640, "height": 640, "url": "https://scontent.cdninstagram.com/t51.2885-15/s640x640/sh0.08/e35/22581023_138445893464195_796068464576954368_n.jpg"}}, "users_in_photo": [], "type": "image"}, {"images": {"thumbnail": {"width": 150, "height": 150, "url": "https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/c1.0.1034.1034/22500143_1983502498604902_7760237748971110400_n.jpg"}, "low_resolution": {"width": 320, "height": 319, "url": "https://scontent.cdninstagram.com/t51.2885-15/s320x320/e35/22500143_1983502498604902_7760237748971110400_n.jpg"}, "standard_resolution": {"width": 640, "height": 638, "url": "https://scontent.cdninstagram.com/t51.2885-15/s640x640/sh0.08/e35/22500143_1983502498604902_7760237748971110400_n.jpg"}}, "users_in_photo": [], "type": "image"}]}, {"id": "1627134059106925084_4485100233", "user": {"id": "4485100233", "full_name": "ProjetualTraining", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/16124252_1376762709057636_1821371303815282688_a.jpg", "username": "projetualtraining"}, "images": {"thumbnail": {"width": 150, "height": 150, "url": "https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/22580591_1247942335312080_8330439054592049152_n.jpg"}, "low_resolution": {"width": 320, "height": 320, "url": "https://scontent.cdninstagram.com/t51.2885-15/s320x320/e35/22580591_1247942335312080_8330439054592049152_n.jpg"}, "standard_resolution": {"width": 640, "height": 640, "url": "https://scontent.cdninstagram.com/t51.2885-15/e35/22580591_1247942335312080_8330439054592049152_n.jpg"}}, "created_time": "1508189516", "caption": {"id": "17891094562109671", "text": "\u00c9 amanh\u00e3! \ud83d\ude4f\ud83c\udffb\nTer\u00e7a dia 17 e quarta dia 18/10 participaremos dos Pitches sobre Inova\u00e7\u00e3o dentro da Rodada de Neg\u00f3cios promovida pelo @sebraepr. Nossa Diretora falar\u00e1 para empres\u00e1rios inscritos a respeito da import\u00e2ncia das Novas M\u00eddias.\n#novasmidias #rodadadenegocios #sebrae #sebraepr #aprendacomquemfaz #palestra #novasmidias #socialmedia #marketingdigital", "created_time": "1508189516", "from": {"id": "4485100233", "full_name": "ProjetualTraining", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/16124252_1376762709057636_1821371303815282688_a.jpg", "username": "projetualtraining"}}, "user_has_liked": false, "likes": {"count": 20}, "tags": ["sebraepr", "sebrae", "novasmidias", "palestra", "rodadadenegocios", "marketingdigital", "socialmedia", "aprendacomquemfaz"], "filter": "Normal", "comments": {"count": 0}, "type": "image", "link": "https://www.instagram.com/p/BaUvc5LAfoc/", "location": {"latitude": -25.4167, "longitude": -49.25, "name": "Curitiba, Brazil", "id": 213106903}, "attribution": null, "users_in_photo": [{"user": {"id": "2213878154", "full_name": "Sebrae/PR", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/15057370_612726935597998_5951874191698427904_a.jpg", "username": "sebraepr"}, "position": {"x": 0.19333333333333333, "y": 0.168}}]}, {"id": "1624805448928551894_4485100233", "user": {"id": "4485100233", "full_name": "ProjetualTraining", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/16124252_1376762709057636_1821371303815282688_a.jpg", "username": "projetualtraining"}, "images": {"thumbnail": {"width": 150, "height": 150, "url": "https://scontent.cdninstagram.com/t51.2885-15/s150x150/e35/22427189_1943738652615570_7419131055480766464_n.jpg"}, "low_resolution": {"width": 320, "height": 320, "url": "https://scontent.cdninstagram.com/t51.2885-15/s320x320/e35/22427189_1943738652615570_7419131055480766464_n.jpg"}, "standard_resolution": {"width": 640, "height": 640, "url": "https://scontent.cdninstagram.com/t51.2885-15/s640x640/sh0.08/e35/22427189_1943738652615570_7419131055480766464_n.jpg"}}, "created_time": "1507911924", "caption": {"id": "17902245994028762", "text": "Sua empresa tamb\u00e9m pode tirar proveito dessa onda! Confira nossas dicas para melhorar os resultados das Stories da sua empresa aqui \u2014\u003e bit.ly/DicaStory\n#stories #dicas #instagram #aprendacomquemfaz #projetualtraining #consultoria #marketingdigital", "created_time": "1507911924", "from": {"id": "4485100233", "full_name": "ProjetualTraining", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/16124252_1376762709057636_1821371303815282688_a.jpg", "username": "projetualtraining"}}, "user_has_liked": false, "likes": {"count": 36}, "tags": ["instagram", "marketingdigital", "dicas", "stories", "projetualtraining", "aprendacomquemfaz", "consultoria"], "filter": "Normal", "comments": {"count": 0}, "type": "image", "link": "https://www.instagram.com/p/BaMd_J8gWPW/", "location": {"latitude": -25.44642, "longitude": -49.29017, "name": "Projetual Training", "id": 406850096316970}, "attribution": null, "users_in_photo": []}, {"id": "1623553246533457420_4485100233", "user": {"id": "4485100233", "full_name": "ProjetualTraining", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/16124252_1376762709057636_1821371303815282688_a.jpg", "username": "projetualtraining"}, "images": {"thumbnail": {"width": 150, "height": 150, "url": "https://scontent.cdninstagram.com/t51.2885-15/s150x150/e15/22352096_137520830313293_6895097173663285248_n.jpg"}, "low_resolution": {"width": 320, "height": 320, "url": "https://scontent.cdninstagram.com/t51.2885-15/s320x320/e15/22352096_137520830313293_6895097173663285248_n.jpg"}, "standard_resolution": {"width": 640, "height": 640, "url": "https://scontent.cdninstagram.com/t51.2885-15/s640x640/e15/22352096_137520830313293_6895097173663285248_n.jpg"}}, "created_time": "1507762650", "caption": {"id": "17843900716215361", "text": "Tire proveito das a\u00e7\u00f5es da Concorr\u00eancia!\n\ud83c\udd95V\u00eddeo novo no canal, inscreva-se agora: YouTube.com/projetualcomunicacao\n#novovideo #canal #aprendacomquemfaz #projetualtraining #marketing #marketingdigital", "created_time": "1507762650", "from": {"id": "4485100233", "full_name": "ProjetualTraining", "profile_picture": "https://scontent.cdninstagram.com/t51.2885-19/s150x150/16124252_1376762709057636_1821371303815282688_a.jpg", "username": "projetualtraining"}}, "user_has_liked": false, "likes": {"count": 19}, "tags": ["canal", "novovideo", "marketing", "marketingdigital", "projetualtraining", "aprendacomquemfaz"], "filter": "Normal", "comments": {"count": 2}, "type": "carousel", "link": "https://www.instagram.com/p/BaIBRNljxYM/", "location": {"latitude": -25.44642, "longitude": -49.29017, "name": "Projetual Training", "id": 406850096316970}, "attribution": null, "users_in_photo": [], "videos": {"standard_resolution": {"width": 640, "height": 640, "url": "https://scontent.cdninstagram.com/t50.2886-16/22460270_1884119998582616_271791998711627776_n.mp4", "id": "0"}, "low_bandwidth": {"width": 480, "height": 480, "url": "https://scontent.cdninstagram.com/t50.2886-16/22428949_358660867925983_2646312063269339136_n.mp4", "id": "0"}, "low_resolution": {"width": 480, "height": 480, "url": "https://scontent.cdninstagram.com/t50.2886-16/22428949_358660867925983_2646312063269339136_n.mp4", "id": "0"}}, "carousel_media": [{"videos": {"standard_resolution": {"width": 640, "height": 640, "url": "https://scontent.cdninstagram.com/t50.2886-16/22460270_1884119998582616_271791998711627776_n.mp4", "id": "0"}, "low_bandwidth": {"width": 480, "height": 480, "url": "https://scontent.cdninstagram.com/t50.2886-16/22428949_358660867925983_2646312063269339136_n.mp4", "id": "0"}, "low_resolution": {"width": 480, "height": 480, "url": "https://scontent.cdninstagram.com/t50.2886-16/22428949_358660867925983_2646312063269339136_n.mp4", "id": "0"}}, "users_in_photo": [], "type": "video"}, {"videos": {"standard_resolution": {"width": 640, "height": 640, "url": "https://scontent.cdninstagram.com/t50.2886-16/22468803_178721716030292_2268960407056023552_n.mp4", "id": "0"}, "low_bandwidth": {"width": 480, "height": 480, "url": "https://scontent.cdninstagram.com/t50.2886-16/22468209_122516721799398_10087216025960448_n.mp4", "id": "0"}, "low_resolution": {"width": 480, "height": 480, "url": "https://scontent.cdninstagram.com/t50.2886-16/22468209_122516721799398_10087216025960448_n.mp4", "id": "0"}}, "users_in_photo": [], "type": "video"}]}], "meta": {"code": 200}}"
Segundo o portal IPNews, estabelecimentos que oferecem Wi-Fi grátis tem conseguido fidelizar clientes e elevar os lucros. Prova disto seriam os 66 contratos ativos, só com shopping centers, da @linktel (operadora de soluções em telecom).
#aprendacomquemfaz #dados #internet #online #marketingdigital #wifi #wififree #fidelização
#Repost @agenciaprojetual
・・・
Casa cheia de novo! Prestígio total do @sebraepr no segundo dia de Rodada de Negócios. Nossa participação novamente foi apresentar o Marketing Digital a empresários participantes de programas do #Sebrae.
#marketingdigital #paraempresas #aprendacomquemfaz
Nossa Diretora acaba de participar dos Pitches de Inovação da Rodada de Negócios do @sebraepr. Coube a ela apresentar aos empresários o tema Marketing Digital.
Amanhã tem mais! 🙏🏻
#marketingdigital #novasmidias #inovacao #online #paraempresas #encontrodenegocios #marketing #aprendacomquemfaz #projetual
É amanhã! 🙏🏻
Terça dia 17 e quarta dia 18/10 participaremos dos Pitches sobre Inovação dentro da Rodada de Negócios promovida pelo @sebraepr. Nossa Diretora falará para empresários inscritos a respeito da importância das Novas Mídias.
#novasmidias #rodadadenegocios #sebrae #sebraepr #aprendacomquemfaz #palestra #novasmidias #socialmedia #marketingdigital
Sua empresa também pode tirar proveito dessa onda! Confira nossas dicas para melhorar os resultados das Stories da sua empresa aqui —> bit.ly/DicaStory
#stories #dicas #instagram #aprendacomquemfaz #projetualtraining #consultoria #marketingdigital
Tire proveito das ações da Concorrência!
🆕Vídeo novo no canal, inscreva-se agora: YouTube.com/projetualcomunicacao
#novovideo #canal #aprendacomquemfaz #projetualtraining #marketing #marketingdigital